task 3 audience feedback

male
4
age
0-16 17-25
2 2
music
taste ska indie d and b jazz
1 1 1 1
make you listen
yes no
1 3
fav dance
uv nude laser
3 1
band dress
yes no
0 4
attractive singer
yes no
0 4


female
6
age
0-16 17-25
4 2
music taste
r n b/hiphop dance d and b rock
2 1 1 2
make you listen
yes no
4 2
favourite dance
uv nude laser
5 0 1
band dress
yes no
5 1
attractive singer
yes no
2 4

Q. What do you think the video was about?

Male:
‘main character making a video’
‘lead singer makes music video’
‘wasn’t very clear’
‘i didn’t think it was clear but was about lead singer making the video’

Female:
‘a guy editing a music video’
‘I don’t know’
‘the creating of the video’
‘the creation of a music video’
‘about putting together a music video’
‘the main singer was making the video’






Q. what element of our music video did you like the most? And why?

Male:
‘the special effects’
‘sfx were good and Felix’s and the bands miming were perfect’
‘special effects, set’
‘the group shots, the set was well constructed and looked good’

Female:
‘I liked the bit with the dancers with the uv paint because it looked cool’
‘I liked the special effects’
‘the beginning, I like when felix said ‘yeah’’
‘the special effects’
‘the special effects’
‘the fact that it sounded computer generated, went well with the video editing in the video’


Q. were there any aspects of the video you did not like?

Male:
‘the narrative was not strong enough’
‘clearer narrative’
‘I thought it was a really good video’
‘the narrative of the video wasn’t clear enough’

Female:
‘if the story was clearer would have been fine’
‘too many different scene changes’
‘didn’t really understand the story’
‘no’
‘there was too much of the guy editing and the parts with the band in the studio because they didn’t seem enthusiastic’


For our music video we created audience feedback data by a number of methods, we uploaded our video to youtube where we gained positive feedback: comments consisted of ‘love this. great effects and nice mix of media resources.’, as well as ‘Great video really well made. Is that a real band? and how do you do all those effects.’ And ‘Love the after effects, work really well with the video!!! Good job!!! . we also put our product on facebook and receive positive feedback. While carrying out the questionnaire, we learned that our narrative wasn’t as strong as we though it was. By carrying out these methods, we learned the strengths and weaknesses of our music video.

The aspects of feedback with made us the most happy was that the audience enjoyed the visual sets and the special effects in which we used. After effects and UV paint was the favoured aspect of out video by the majority of the audience. As well as this, we gained positive feedback on our lead singers lip syncing. This was really good for us as this is not easy to get right.

We received feedback which suggested that the narrative of the video was not as clear as we had hoped it was. Comments such as ‘the narrative was not strong enough’ and ‘if the story was clearer would have been fine’ suggested this weakness in our video. As well as this, one participant in the questionnaire said that the band ‘didn’t seem enthusiastic’. This was not surprising to us as we also thought this, particularly with the drummer

The encoding-decoding model comes from Stuart Hall. It is a theoretical model and is based upon the idea that the audience do not act as a ‘mass’, but rather as a group of smaller groups defined by social and ideological elements. Media texts are ‘encoded’ both consciously and unconsciously with the values of their producers, who are usually white, middle-class, men. the audience is not made up just of these groups but different groups are likely to ‘read’ the text in different ways. This ‘decoding’ process has 3 outcomes: preferred reading, negotiated reading and oppositional reading.

Our audience gave feedback of preferred, oppositional and oppositional , most of our feedback was preferred or negotiated readings as most people enjoyed the video and could see how it went well with the music.
We received negotiated readings as the audience understood most of the video but the narrative needed clarifying to them, they did not see that he was making the video even though they all said they enjoyed the video.
An oppositional reading is when the members of the audience disagree with the intended messages we tried to convey in the concept of the video. – we didn’t have an oppositional reading.