Monday, 22 March 2010

4. who would be the audience for your media product?


My main target audience would be 16 to 25 year old males and females if taken there by their boyfriend or husband, there is also another group of people targeted which would be the devoted horror movie watchers. The main target audience would be 16 to 25 year old males because they have the most disposable income, free time and they enjoy horror and thriller genres the most, many 16-24 year olds are in education, training or part-time workwhich gives them free time and money. also in the current economic climate many people at this age are unemployed giving them more free time.and going to the cinema still is a relativelly cheap past time. Films that would appeal to a similar target audience to ours would be ‘the orphanage’ ‘saw’ and ‘hostel’ which all are very successful movies with Saw, the budget was $1,200,000 and the gross revenue was $103,096,345. there would be a secondary audience of girlfriends of man who want to watch the movie as well. all of the movies listed appeal to the same audience as they show young teenagers and children as the victims. people that watch my movie would like to listen to heavy metal music and music from the emo genre. this kind of music plays heavilly in our movie and in others like it. 16 to 25 year olds tend to like horror movies for the jumps and scares that it provides especially males. arguably over 25's tend to like and watch movies with more psychological substance, with plot twists and could favour more character based movie than an action based one. this could be a movie like the pianist.


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